For Immediate Release                                        
MLS Contact: Evan Dabby (212) 450-1242
www.MLSnet.com      

TEAM Coalition, Anheuser-Busch, and ARAMARK Promote Responsibility with MLS
2008 Soccer Operations Seminar presented by CSC

NEW YORK (Wednesday, February 6, 2008) -- The 2008 Soccer Operations Seminar presented by CSC (http://sport.rice.edu) announced the continuation of the partnership involving Major League Soccer (MLS), Techniques for Effective Alcohol Management (TEAM) Coalition, Anheuser-Busch, the official beer of MLS, and ARAMARK, concessionaire for three MLS stadiums, to promote the designated-driver program at all MLS stadiums. "Responsible fan behavior is a priority for the league, the teams, and all the organizations working together to provide the best fan experience possible at MLS games," said Don Garber, MLS commissioner.

The Responsibility Has Its Rewards campaign promotes positive fan behavior, responsible alcohol consumption, and traffic safety throughout the MLS season. Fans who have demonstrated their commitment to responsibility by pledging to be designated drivers at MLS stadiums have the opportunity to win trips to MLS Cup and the MLS All-Star Game. "This promotion is an opportunity for MLS to show support for the teams' efforts in coordination with the concessionaires, brewers, and beer wholesalers to encourage responsible fan behavior. And for the fans, it is a great reminder that responsibility really does have its rewards," said Jill Pepper, executive director of the TEAM Coalition.

Most MLS stadiums offer designated driver programs operated in conjunction with the concessionaire, the local beer wholesaler, Anheuser-Busch, and TEAM Coalition. The Budweiser Good Sport fan management program links the fans' loyalty to their favorite MLS teams with a commitment to responsibility.

"Tying Responsibility Has Its Rewards to our season-long Good Sport program makes everyone a winner," said Carol Clark, vice president of Corporate Social Responsibility for Anheuser-Busch Inc. "We're pleased to work with TEAM Coalition, Major League Soccer and all the teams to recognize our fans who look out for each other and make a designated driver part of their game plan. When it comes to preventing drunk driving, we're all part of the team."

ARAMARK's Serves You Right program sends a similar message to fans on behalf of the industry's leading concessionaire. As a founding member of TEAM Coalition and as part of our commitment to those we serve, we have established and continue to maintain the highest standards in the industry for the safe service of alcohol."

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.
http://www.teamcoalition.org

About Budweiser Good Sport
Good Sport is a comprehensive action plan for influencing fan behavior at sporting events. Introduced in 1986, Anheuser-Busch created the program to help stadium operators, team owners and concessionaires promote positive fan behavior, responsible drinking and the use of designated drivers at sporting venues.
http://www.beeresponsible.com

About ARAMARK Sports and Entertainment
ARAMARK Sports and Entertainment helps clients deliver the complete experience at recreation areas, convention centers, sports and entertainment venues, concert venues, museums, zoos and other popular tourist attractions. ARAMARK provides concessions, event planning, premium banquet and catering, caf�s, retail merchandise and novelty sales, and recreational and lodging services to millions annually. ARAMARK helps clients enhance the overall experience with a complete line of facility services -- ranging from operations maintenance, venue cleaning and grounds maintenance to strategic and technical services such as energy management and capital planning.
http://www.aramarkentertainment.com